Rebranding for Phoxy’s Phillies, a cheesesteak food truck in Petoskey, Michigan, aims to increase customer traffic through targeting a larger demographic. This redesign featured a new logo, menu, business card, and social media ad. Aiming to appeal to families and customers of all ages, new brand imagery is reminiscent of a friendly 1950s diner. Elements from diners such as the checkered floors, typography, and playful mascot illustrations are implemented throughout the design.