A brand and packaging redesign for Bloom, a local cannabis dispensary, was created to encourage a friendlier brand image to attract a younger customer demographic of people in their 20s and 30s. Inspiration came from psychedelic imagery in the 1960s, as well as the natural products sold by Bloom. This goal and inspiration were applied through the use of organic forms and an inviting color palette implemented into a strict, yet minimal grid system. The final output of this rebranding features a variety of packaging & merchandise as well as a branding guidelines booklet.